An object used in worship is not an ordinary product, and buyers in this category notice when a supplier treats it as one. Practically that means correct terminology on packaging, correct bead counts rather than approximations, an imam that is properly proportioned rather than decorative, and no imagery or ornament that sits awkwardly with the object’s use.
It also means being careful with claims. Amber has a long association with the region and a long trade history, and that is worth saying accurately. Attributing properties to it that it does not have, or implying religious significance that is not there, is the kind of overreach that a knowledgeable customer reads instantly and holds against the brand rather than the supplier.
We will flag copy that overreaches when we see it in packaging artwork, even though it is not strictly our remit. It is easier to raise before printing than to explain afterwards, and the brands we work with longest are the ones that wanted it raised.