Your name on the box, the certificate, the clasp and the cord. Private label programmes let a brand enter the category with a complete, credible product without building a supply chain first.
On the metal furniture as engraving or casting, on the imam bead as a laser mark, on the tassel cap, on a woven cord tag, on the certificate, on the box in foil or deboss, on the pouch, and on the outer sleeve.
Placement matters as much as execution. We prototype mark placement physically because a logo that reads beautifully in a design file frequently disappears at 6 mm on a curved amber surface.
A private label programme is not a product with a sticker. We deliver the piece, the cord and furniture in your specification, the presentation box, the pouch, the certificate, the care card and the outer packaging as one coherent object.
For clients without an internal design team we develop the packaging system in-house, including print-ready artwork and dieline files that remain yours.
We never publish client names, never photograph client work for our own marketing without written permission, and never disclose that a programme exists. Several of the houses we manufacture for require exactly this and it is why they stay.
Our own brand does not appear anywhere on a private label programme — not on the product, not on the packaging, not in the carton.
Your brand, our specification and our production knowledge, with the option to develop a profile that becomes yours alone. You are not buying a generic strand with a logo added; you are buying a specification we will not sell into your territory through anyone else.
The practical difference between private label and OEM is who authored the design. In private label we bring the specification and adapt it to your market, price position and brand; in OEM you bring it and we build it. Most programmes start as the first and become the second by the second season, which is a healthy progression and one we plan for by recording everything from the beginning.
The bead bodies are the worst place for a mark and the most frequently requested. They pass through the hand thousands of times a day and any surface treatment there is temporary. The imam, the separator discs and cast metal furniture are the surfaces that last, because they are held rather than rolled.
We prove this with a physical proof rather than an argument: a sample carried for a week settles the question faster than any specification meeting. Arabic and calligraphic lockups are typeset in-house and proofed physically, never transliterated into a Latin face — a detail that is noticed once in this market and remembered.
Before specifying anything, it is worth establishing what your market is currently selling and at what price — not the aspirational competitor, the one actually moving units. Send us two or three pieces from that shelf and we will measure them: diameter, tolerance, material class, cord specification, furniture construction. That measurement usually reframes the brief.
The common finding is that the incumbent product is less well made than its price implies, which means there is room to compete on quality rather than on price. The less common but more useful finding is the opposite — that the incumbent is well made and the gap is in packaging or assortment rather than in the object. Either way it is better to know before tooling than after a season.
This service costs nothing and we offer it because a private label programme that launches into a misread market fails for reasons neither of us can fix afterwards. We would rather spend a week establishing the ground than a season correcting for it.
The most common way a private label programme degrades is not supplier misconduct; it is staff turnover on both sides. The person who approved the original tone leaves, the reference sample is lost, and within two seasons the product has drifted without anyone deciding it should.
The production file and the retained reference strand exist for exactly this. A new brand manager can be handed an object and a document rather than an oral history, and they can verify the current run against both. We also keep our own copy, which means the drift can be caught from either side rather than only noticed by a customer.
Yes. We prototype the mark at actual size on the actual material first, because fine detail behaves differently on a curved translucent surface.
Yes — rigid boxes, lacquered boxes, pouches, sleeves, certificates and care cards, designed and produced as one system.
No. Private label deliveries carry no supplier identification of any kind.
One hundred pieces per specification. Packaging minimums vary by construction and are quoted alongside.
Who authored the design. In private label we bring the specification and adapt it to your market; in OEM you bring it and we build it. Most programmes move from the first to the second by the second season.
Yes, at no charge. Diameter, tolerance, material class, cord and furniture construction. It usually reframes the brief, and it is better done before tooling than after a season.
A photograph, a quantity and a destination is enough to receive a specification, an indicative price and an honest timeline.